About: High Road Inc

Recent Posts by High Road Inc

Trade show Cancellations

Posted by High Road Inc on Mar 11, 2020 3:40:56 PM

Physical and financial health impacts

The full impact of Covid-19 on our nation's health is yet to be determined, but the impact on the trade show and conference industry is being felt far and wide as shows and events are scrambling to make the best decisions for the health and safety of the participants.

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Topics: Tradeshow Shipping, Tradeshow, Tradeshow Exhibit, Tradeshow Problems, Tradeshow Tools, conventions, Trade Show

Trade Show Must Know

Posted by High Road Inc on Jan 8, 2018 10:10:33 AM

In my professional life I have been to more tradeshows and conventions than I care to admit.  Never did I give a thought to everything that goes into a show and the huge undertaking it must be to put one on. 

Even as a presenter, all I had to do was make sure my presentation was loaded on the computer, pray that the video and sound worked like it should and give a "drop  the mic" worthy presentation. 

And the exhibitors?  Never paid attention to them, except to get the cool swag they give away and see friends in that space.  Sure, I would notice the booths and intense displays, but I guess I thought someone snapped their fingers and all that stuff appeared.  

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Topics: Tradeshow Shipping, Tradeshow, Logistics, Tradeshow Exhibit, Tradeshow Tools, conventions

Trade Show Did-You-Know

Posted by High Road Inc on Aug 15, 2016 9:00:00 AM


Whether you’re new to trade show events or you're a seasoned pro, keeping a close eye on “the numbers” will help determine where your company should exhibit and / or which shows to attend for the latest and greatest trends in your industry.

Which shows bring in the most attendees? Have the largest square footage? And hey, here's one for your sales team to answer - What's the average percentage of lost sales due to a lack of follow-up??? 

Continue reading below for these answers and more... 

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Topics: Tradeshow

There's a Trade Show for that???

Posted by High Road Inc on May 23, 2016 8:30:00 AM
Our trade show department has been quite busy with the late spring and early summer bookings. As the show season is in full swing, we're getting knocked down a bit by allergies - if we're not sneezing into a tissue we're wiping down every surface with antibacterial wipes. Whoever came up with that idea was a genius!
Which reminds me...

Hey, there's a tradeshow for that! 

Paper products have become a staple in global economic history, from the development of paper for writing letters and postcards to the evolution of cold, flu and allergy season necessities.
So why wouldn't there be a show or two dedicated to two of the most used and useful paper products today - the tissue and the wipe.
These fantastic, interactive events are where the movers and shakers of the personal paper products industry meet, greet, discuss, and share ideas - but never tissues.
Before we start sneezing again, take a moment to check out these amazing conferences and conventions for an industry we hold near and dear to our hearts, um, noses. 

Tissue World

Hold on to your tissues!
Tissue World is one of the largest trade show and conference events in the world focused on sharing ways to serve the community and customer better. Tissue World holds several events around the globe, from Florida, to Milan and Istanbul to Sao Paulo. The stateside event is typically held in Miami and features over 150 vendors and exhibitors throughout the industry. 
If you missed the 2016 event held in New Orleans this year, be sure to register for the 2018 three-day event being held at the Miami Beach Convention Center on March 21 through 23.
More information on Tissue World can be found here.

World of Wipes

From baby wipes to facial wipes – the wipes industry has grown significantly over the last few decades. So it’s not surprising to find several trade shows and conventions across the nation specifically for this niche industry. World of Wipes is one of the largest international conferences in the world for the wipes industry, allowing professionals to exhibit and display their new products and talk about new markets and modern technology throughout the industry.
With thousands of visitors and hundreds of exhibitors attending the two-day event, professionals in this sector will enjoy networking with their peers on important topics like flush-ability, regulations, and formulations. Reserve your seat at the 2016 World of Wipes Conference, scheduled for June 6 and 7, or visit their website to see their full list of speakers, sponsors, and exhibitors. 
Check out the World of Wipes by clicking here. 
Remember, tradeshow planning isn't something to sneeze at. exhibiting at a trade show takes some serious planning. For top tips on trade show exhibits and planning, read Ask the Experts, our recent posting where we received tips from the top exhibt industry professional.
Looking for some info for your next show? Have you tried our Dim Weight Calculator? 
Dim weight calculator
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Topics: Tradeshow Shipping, Tradeshow, Tradeshow Exhibit, Events

10 Top-Secret Elements the Best Trade Shows Have in Common

Posted by High Road Inc on Apr 15, 2016 9:00:00 AM

In terms of organizing events, trade show planning is at the pinnacle of challenging functions to coordinate for most every organization and association. It takes months to coordinate every detail, and even the smallest overlooked detail can have a big impact on the event's success. 

Learn the 10 elements that all the best trade show events have in common, and then apply these tips to your next trade show:

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems, Events

Anatomy of A Trade Show Booth: How to Avoid An Exhibit That's Dead on Its Feet

Posted by High Road Inc on Mar 10, 2016 9:00:00 AM

Trade shows are hard...

They can also be expensive. And time consuming. And difficult to measure the return on investment. However, such a networking opportunity to meet potential partners and customers can be invaluable for your company. Unless of course, your trade show booth is a flop and you fail to attract and engage any passers by. In the world of trade shows, your booth can make or break your team. 

Make the most of your next trade show by learning how to put together a successful trade show booth!

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems

Jump-Start Your Trade Show Exhibit with These Pro Tips

Posted by High Road Inc on Dec 23, 2015 1:00:00 PM

No matter the company or the product, there is a world of
possibility that exists in terms of ensuring your trade show exhibit leaves a unique impression on the minds of attendees. Your little corner of the show floor presents your company with the opportunity to wave the banner of your unique brand in a way that draws bodies in and ultimately closes their business. Here are some helpful tips on making the most out of your exhibit:

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Topics: Tradeshow, Tradeshow Problems

Top 5 Must-Have Must-Read Trade Show Books

Posted by High Road Inc on Nov 12, 2015 9:32:10 AM

Literary Logistics

Sometimes you can learn a range of life lessons from a good book. Libraries and bookcases are really classrooms, and each flick of the page educates a little more on the good, the bad, and the ugly. But what if you could write one of the classics? What tales would you want to tell to the trade show world?

We've compiled a list of revised classics below -- the must-have volumes for every trade show manager's bookcase. Each title represents a story to learn from, laugh with, or thank heavens you're not a part of. Hopefully, you'll never find yourself as a character in one of these.

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Topics: Tradeshow, Logistics

Suit Up: Pro Tips for Trade Show Planning

Posted by High Road Inc on Oct 29, 2015 9:00:00 AM

Suit Up

Do you remember what it was like when you prepared for your last job interview? There was likely a great deal of time spent getting ready for your meeting: pressing your suit, styling your hair, reviewing key notes on the position, and getting plenty of rest (just for starters).

In  a similar way, the planning and preparation that goes into a successful trade show requires no less attention to detail. Everything you do matters before, during, and after your next show! With this in mind, we've compiled a list of essential ways to make sure you hit the show floor running towards success.

It all comes down to this: Do you want the job, or not?

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Topics: Concert Logistics