Trade Show PRE Show PREP

Posted by Sharon Kendrew on Jul 23, 2019 8:49:00 AM

Or "How to Remember what not to forget at your next trade show"

Beyond the basics of trade show exhibiting - securing your booth space, establishing your key booth staff and having an incredible exhibit ready to wow the attendees - there are a few more items that may be overlooked, according to trade show experts. 

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Topics: Insider, Tradeshow Shipping, Tradeshow, Tradeshow Exhibit, Tradeshow Problems, People You Need to Know, conventions, Trade Show

10 Top-Secret Elements the Best Trade Shows Have in Common

Posted by High Road Inc on Apr 15, 2016 9:00:00 AM

In terms of organizing events, trade show planning is at the pinnacle of challenging functions to coordinate for most every organization and association. It takes months to coordinate every detail, and even the smallest overlooked detail can have a big impact on the event's success. 

Learn the 10 elements that all the best trade show events have in common, and then apply these tips to your next trade show:

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems, Events

Anatomy of A Trade Show Booth: How to Avoid An Exhibit That's Dead on Its Feet

Posted by High Road Inc on Mar 10, 2016 9:00:00 AM

Trade shows are hard...

They can also be expensive. And time consuming. And difficult to measure the return on investment. However, such a networking opportunity to meet potential partners and customers can be invaluable for your company. Unless of course, your trade show booth is a flop and you fail to attract and engage any passers by. In the world of trade shows, your booth can make or break your team. 

Make the most of your next trade show by learning how to put together a successful trade show booth!

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems

Trade Show Experts Weigh In

Posted by Sharon Kendrew on Jan 13, 2016 9:00:00 AM

 
When asked for their top tips and best practices during our recent #asktheexperts Twitter campaign, these recognized industry experts shared their insights. From around the web and around the globe, emotion and engagement are taking center stage when it comes to trade show trends in 2016.

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems

Jump-Start Your Trade Show Exhibit with These Pro Tips

Posted by High Road Inc on Dec 23, 2015 1:00:00 PM

No matter the company or the product, there is a world of
possibility that exists in terms of ensuring your trade show exhibit leaves a unique impression on the minds of attendees. Your little corner of the show floor presents your company with the opportunity to wave the banner of your unique brand in a way that draws bodies in and ultimately closes their business. Here are some helpful tips on making the most out of your exhibit:

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Topics: Tradeshow, Tradeshow Problems