10 Top-Secret Elements the Best Trade Shows Have in Common

Posted by High Road Inc on Apr 15, 2016 9:00:00 AM

In terms of organizing events, trade show planning is at the pinnacle of challenging functions to coordinate for most every organization and association. It takes months to coordinate every detail, and even the smallest overlooked detail can have a big impact on the event's success. 

Learn the 10 elements that all the best trade show events have in common, and then apply these tips to your next trade show:

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems, Events

Anatomy of A Trade Show Booth: How to Avoid An Exhibit That's Dead on Its Feet

Posted by High Road Inc on Mar 10, 2016 9:00:00 AM

Trade shows are hard...

They can also be expensive. And time consuming. And difficult to measure the return on investment. However, such a networking opportunity to meet potential partners and customers can be invaluable for your company. Unless of course, your trade show booth is a flop and you fail to attract and engage any passers by. In the world of trade shows, your booth can make or break your team. 

Make the most of your next trade show by learning how to put together a successful trade show booth!

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems

An Interview with the Founder of B2B Communications: Vince Battaglia

Posted by Dawn Lidwell on Feb 9, 2016 1:00:00 PM

We had the pleasure of interviewing Vince Battaglia, Founder of B2B Communications. The company designs and supplies all of the data available on our website's trade show calendar. The trade show calendar includes a comprehensive list of various shows and exhibits held around the United States. It allows users to customize their search based on the show’s name, location, and industry. Learn more about Vince, The Trade Show Calendar, and how he began his career in the trade show industry.

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Topics: Tradeshow, Tradeshow Exhibit, Events, Tradeshow Tools, People You Need to Know

Trade Show Experts Weigh In

Posted by Sharon Kendrew on Jan 13, 2016 9:00:00 AM

When asked for their top tips and best practices during our recent #asktheexperts Twitter campaign, these recognized industry experts shared their insights. From around the web and around the globe, emotion and engagement are taking center stage when it comes to trade show trends in 2016.

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Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems

Jump-Start Your Trade Show Exhibit with These Pro Tips

Posted by High Road Inc on Dec 23, 2015 1:00:00 PM

No matter the company or the product, there is a world of
possibility that exists in terms of ensuring your trade show exhibit leaves a unique impression on the minds of attendees. Your little corner of the show floor presents your company with the opportunity to wave the banner of your unique brand in a way that draws bodies in and ultimately closes their business. Here are some helpful tips on making the most out of your exhibit:

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Topics: Tradeshow, Tradeshow Problems

Top 5 Must-Have Must-Read Trade Show Books

Posted by High Road Inc on Nov 12, 2015 9:32:10 AM

Literary Logistics

Sometimes you can learn a range of life lessons from a good book. Libraries and bookcases are really classrooms, and each flick of the page educates a little more on the good, the bad, and the ugly. But what if you could write one of the classics? What tales would you want to tell to the trade show world?

We've compiled a list of revised classics below -- the must-have volumes for every trade show manager's bookcase. Each title represents a story to learn from, laugh with, or thank heavens you're not a part of. Hopefully, you'll never find yourself as a character in one of these.

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Topics: Tradeshow, Logistics

Trade Show Logistics: Problem Solving on the Show Floor

Posted by Sharon Kendrew on Oct 22, 2015 9:00:00 AM
Sometimes, there are memories that really stick with you. This one taught me a lot about the necessity of effective trade show logistics. Every detail matters!

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Topics: Tradeshow Shipping, Tradeshow