Trade Show Experts Weigh In

Posted by Sharon Kendrew on Jan 13, 2016 9:00:00 AM

When asked for their top tips and best practices during our recent #asktheexperts Twitter campaign, these recognized industry experts shared their insights. From around the web and around the globe, emotion and engagement are taking center stage when it comes to trade show trends in 2016.

@AskJimWurm, Executive Director of E2MA shares this wise advise "Events are business theater, it's more than just a "set". Engage your audience. Impact their feelings to generate results."

Jim further shares the five "Evil I's", a recent blog post from @melmwhite

@ExhibitEdge provided a unique perspective on looking beyond your client to their client "Always focus on the end user. Learn to see past your client and study their customer just as well as they do so you can ensure your exhibits have the most impactful results. The client is always right, but you need to study the customer, product, etc in order to help sell their company at a tradeshow!"

Bev Grey, President and CEO of ExhibitEdge provides more tips of the trade at

@MichaelHeipel, an #eventprof in Germany, shared "Think about the entire experience - from online, onsite up to your follow up activities: Consistency, emotion, relevance! "

@NACDS, the National Association of Chain Drug Stores, provided insights on successful exhibiting at the Total Store Expo (Aug / BCEC / Boston MA) that can be applied across any industry

And finally, one of our staff writers recently wrote a blog comparing a job interview to planning for a tradeshow

What are your top tips for #eventprofs? Or do you have a question you would like answered? Submit your comments below, send us your tweets or post an instagram to be featured on our next "Ask the Experts" blog!

 Is your show almost over? Before you move out, download our key tips for a successful move out!

New Call-to-action


Topics: Tradeshow, Tradeshow Exhibit, Tradeshow Problems