Learning the Hard Way
On the way out, I walked by a "naked" booth - a great rental that added structure to the 20 x 20 space but was clearly designed to feature a product. However, there was no product in sight. Two gentlemen were standing in the midst of empty space with arms folded across their chests, and as I recall -- steam coming out of the ears.
One gentlemen was the company's VP of Sales and the other was the Logistics Manager. This was their big show - all hands on deck, company president flying in -- they were rolling out their new product. Unfortunately, it was in a warehouse across town.
Helping the Right Way
I sent my client off to dinner and asked the two gentlemen if I could help. After a few phone calls, our Chicago office was on its way to recover the freight at the local warehouse and were scheduled to deliver it the next morning.