This is an updated post of a Music Industry blog post. Check out the original posting here.
In order to maintain a competitive edge in the music scene, it’s necessary to embrace social media. Make the most of your time on tour by connecting with fans near and far, never missing an opportunity to connect with them and showcase your band's unique personality. Being on the road provides you with plenty of great content, and used properly, social media can grow your fan base and turn followers into promoters.
We've listed "Four E's" that you may find useful to engage and entertain while on the road.